In January 2025, Vivienne Westwood unveils its Spring/Summer 2025 campaign, photographed by Juergen Teller, with backdrops and playful venue props designed and realized by Bernhard Wilhelm.
This season’s advertising campaign takes a creative approach to portraiture that breaks away from boredom and emphasizes individual elegance and charisma. We were inspired by Diana Vreeland’s iconic photographs of her standing in an ornate red room, which we used as a guide, and Juergen’s images of gorillas in their natural habitat, which we used as a backdrop to bring the jungle back to life and put the wildness of nature back into fashion, and Marlene Dietrich’s radiant glow in the studio. In addition, Marlene Dietrich’s glow in the studio also inspires us, wearing an evening gown and destroying her own statue with her own hands, exuding unparalleled glamour, while the transparent tulle is intended to pay homage to the queen of haute couture, Madeleine Vionnet. Purple, bright and eye-catching – every color has a meaning.
“Fashion is about beauty and pleasure, bridging us to each other, an indispensable bond that is especially precious to us.” ~Andreas Kronthaler
Creative Director：Andreas Kronthaler
Photographer: ：Juergen Teller
Creative Partner：Dovile Drizyte
Set Direction：Bernhard Willhelm
Stylist：Sabina Schreder
Makeup Artist：Daniel Sallstrom @ M+A World Group
Hair Artist：Sam McKnight @ Premier Hair and Makeup
Nail Artist：Nadia Blanco
Casting Directoer：Liz Glodson @ Streeters
Model：Andreas Kronthaler
Tish Weinstock @ BEST REPRESENTS
Luc Defont—Saviard @ Supa Model Management
Rafe Crane @ Milk Model Management
Jack Appleyard @ The Magnet Agency