Ancient villas are covered with green vines, whispering the vicissitudes of time; under the bright Tuscan sun, the stone paths meander, stringing up the past and the present. The streets are full of flowers, full of hope and vitality. This season’s design is inspired by the classic movie “Under the Tuscan Sun”, borrowing the film’s core idea of “nature soothes the soul, running to the good life”, encouraging everyone to boldly pursue the good life in their hearts, return to nature, feel every moment and the smallest detail, and find happiness and meaning in ordinary things. We encourage everyone to boldly pursue the good life in our hearts, return to nature, feel every moment and smallest detail with all our hearts, and find happiness and meaning in ordinary things. As Ms. Daine, the founder of the brand, once said, “I believe in the power of nature to heal and inspire. It’s where I find my true self. It’s where I find my true self.”
Escape from the concrete city forest, bathe in the Tuscan sun, feel the wind of the wilderness penetrate your body, leaving behind the fragrance of the soil and the scent of wildflowers, and the tired soul is also comforted. The DVF Spring 2025 collection “Under the Tuscan Sun” is a journey to purify the soul and re-embrace life.
The Allure of Tuscany
Bathe in the warm sunshine of Tuscany, leave the hustle and bustle of the city behind, and re-explore the truest and purest self in the natural world; and in the process of embracing simplicity, purity and nature, find serenity, beauty and strong power. Let the inner coziness and elegance bloom freely, and the gentle poetry of spring blends and rhymes, showing a unique picture.
Tuscany is known for its natural beauty, warm sunshine, ancient architecture and unique culture, which has inspired this season’s collection. From the unique vintage prints of the natural landscape, to the colorful stripes and geometric elements of the ancient architecture, to the silhouettes full of local culture, the fascinating Tuscan style brings DVF’s unique temperament to the relaxed style. The modern structured three-dimensional tailoring techniques such as waist cinching, twisted knots and folded pleats are used to subtly outline the body lines, with patch pockets that combine the hard lines of workwear with the elegant silhouette of dresses, forming a unique micro-workwear style, embellished with clever necklines and sleeve designs. Feminine and feminine.
Strolling Along Dappled Paths
Flowers are a colorful part of Tuscany. When the season arrives, a sea of flowers ripples in the wind. Under the blazing sun, the flower fields of various colors are beautiful and quiet, elegant and romantic roses, sunny and warm sunflowers, passionate and energetic trilliums flood the mountains and fields, turning into prints on the skirts, light and agile, as if strolling through the fields, feeling the notes of life beating.
The magnificent colors from nature bring a bright atmosphere to this season’s design – light blue as clear as the spring sky, serene and fresh, bright and gentle as the sun’s creamy transparent yellow, ragweed green exuding vitality and energy, and bright and abstract floral prints like oil paintings. …… All of them tell the unique romance and elegance of spring and summer, weaving a dream of color.
Deep Breathing in the Wild
Comfortable and breathable cotton and linen fabrics are heavily utilized in this season’s designs. The unique softness and breathability of cotton and linen, together with the relaxed shape, while modifying the figure, taking into account the comfortable wearing experience, so that the body and soul are free to breathe, with nature, you and me. Striped cotton, British openwork embroidered cotton, elastic cotton poplin, cotton and linen jacquard and other different styles of fabrics in the careful tailoring, contrary to the simple and natural style of cotton and linen, texture collision between the fabrics, color intertwining, presenting a unique visual experience of both fashionable and layered sense of lightness and oxygen and elegance of the sense of spontaneity of the air perfectly outlined.
The collection launches in February 2025 and is available in stores worldwide and online.
About DVF
Founded by Diane von Furstenberg in 1972 in New York City, DVF is one of the world’s leading fashion brands, known for its signature wrap dresses and iconic art prints. With only a belt and modern design and tailoring created by the wrap dress, effortlessly outline the female figure, became a great invention of the fashion industry, popular and lead the fashion trend for nearly half a century, which is very modern black and white chain pattern wrap dress is to become a classic, and is still being treasured by the U.S. Metropolitan Museum of Art.
The founder of the brand, Ms. Diane, started her career in the fashion industry as a German Crown Princess, giving the brand a noble pedigree and creating a legendary DVF fashion empire. Her influence on the fashion industry led her to serve as President of the CFDA (Council of Fashion Designers of America) for 13 years and to be recognized by Forbes Magazine as one of the most influential women in the world of fashion. She has always been committed to women’s causes, and in 2010, she and her family foundation (The Diller-von Furstenberg Family Foundation) created the DVF Awards, which recognizes outstanding women in different fields from around the world. Her confidence in feminine design and her search for independence, autonomy and freedom of spirit have had a profound impact on the fashion tastes of women around the world.