–Mixing UGG’s classic design with AMBUSH®’s unique aesthetic to reinvent the classic Mary Jane and Louboutin look.
UGG® and AMBUSH® Launch Spring/Summer 2025 Co-Branded Collection
[February 14, 2025] UGG®, the premium lifestyle brand of California-based DECKERS, has teamed up with YOON, Creative Director of Tokyo-based experimental brand AMBUSH®, to launch a new co-branded collection. The co-branded collection is a bold and innovative reinterpretation of two classic shoe styles – the Mary Jane and the Louboutin – crafted with UGG®’s signature premium materials and fused with AMBUSH®’s distinctive avant-garde aesthetic to give a new wearing experience. The collection will be available starting February 21st.
Founded in 2008, AMBUSH® was initially launched as a jewelry brand and has since expanded its designs into a ready-to-wear collection for both men and women. With its bold designs and clean-cut style, AMBUSH® has quickly gained a lot of attention in the fashion world. The four items in this co-branded collection are a complete reflection of YOON and AMBUSH®’s avant-garde creativity, while incorporating the classic style and comfort of UGG®.
“I hope that with this co-branding I can incorporate comfort into my everyday life. Personally, I love Mary Janes and Louboutins and wanted to create a more comfortable design with UGG. These shoes are very versatile and can handle a wide range of looks from casual to formal occasions.” –YOON, Co-Founder and Creative Director, AMBUSH®.
The UGG AMBUSH Mary Jane shoe is based on the classic Mary Jane shape and features a soft sheepskin outer with metallic and leather details. The UGG AMBUSH Mary Jane is available in pink and white, reinterpreting the classic design and showcasing AMBUSH’s avant-garde aesthetic, while the UGG AMBUSH Louboutin takes the classic silhouette of the penny loafer and combines it with metal and sheepskin detailing in a choice of burgundy and black, and with the stirrup design, the shoe is designed to be worn both formally and casually for a rich, multi-style look.
UGG AMBUSH White Mary Jane; UGG AMBUSH Pink Mary Jane; UGG AMBUSH Burgundy Loafers; UGG AMBUSH Black Loafers
The co-branded series vividly presents a school performance through an immersive campaign that captures the entire process from rehearsals and life’s little moments to the official performance. The film features four teenagers with very different personalities wearing four footwear styles, and vignettes of their interactions show the hazy feelings between friends and vivid moments of awkward yet beautiful adolescence. Through short but impactful dialogues and minute details, consumers are transported back to the unforgettable youthful years they once had. The co-branded campaign will be presented through the brand’s official social media, e-commerce sites, retail partners, and multi-channel outdoor advertising, including in-store visual experiences, digital marketing, and offline events in key cities. The co-branded collection is available at UGG.com, AMBUSH DESIGN.com, select UGG stores and AMBUSH® retailers, as well as select retailers.