Continuing the brand’s DNA of fusing fashion, sports and entertainment, the collection draws on the highly anticipated movie of the year, “F1: The Fast and the Furious”, starring the brand’s global menswear ambassador Damson Idris and Brad Pitt, to create a perfect collision of speed and style.
The limited edition collection combines racing elements with iconic collegiate style, defining “racing style” dressing in a pioneering manner.
Amsterdam, The Netherlands (June 2025) – On the eve of the release of “F1: Furious” on June 27, 2025 in China, TOMMY HILFIGER is officially launching the APXGP collection, reinforcing the connection between fashion, motorsports, and the film’s narrative.
The campaign is led by movie star and TOMMY HILFIGER Global Menswear Ambassador, Damson Idris, whose fearless and aggressive career and loose-limbed charisma are featured in the campaign. With the “Racing Style” trend sweeping the globe, the collection features avant-garde racing technology colliding with bold colors, sharp cuts and high-powered details, leading to one of the most iconic fashion trends of the summer.
“It has been an unforgettable journey working with the TOMMY HILFIGER team and being a part of F1: Fever Pitch – where iconic style meets the power of filmmaking.” Damson Idris said, “TOMMY has always been committed to driving cultural innovation, and that energy runs throughout this collaboration. From the APXGP collection to every vivid detail we present for the movie, we convey a fearlessness that runs throughout – showing both the perseverance of the track fight and the confidence of being in control of every moment.”
The APXGP collection reflects the cultural impact of Formula 1™ beyond the race track, transforming drivers into fashion icons and setting global trends. The collection is a subtle interpretation of the spirit of “racing style”. A mechanic’s shirt with racing embossments, a leather biker jacket with collegiate elements, a pair of Japanese tailored jeans, and a knitted polo shirt in merino wool create an elegant off-track look. The red quilted jacket, a replica of the Damson Idris character, brings the passion of the screen into everyday wear, creating the perfect balance between sophisticated style and relaxed everyday wear.
“Formula One™ has been a legend in my mind since I was a child peering over the fence at Watkins Glen.” Mr. Tommy Hilfiger said, “F1™ has evolved into a cultural phenomenon as it has opened its doors to new areas of entertainment, fashion and more. We have continued to incorporate the colors, logos and competitive spirit of motorsports into our designs for nearly 40 years, and we are thrilled to be joining forces with Formula 1: F1: The Fast and the Furious to bring the crossover between Hollywood and the racetrack. This movie captures the pulse of cultural change and sets a new benchmark in the field of ‘fashion entertainment’. Together, we are opening a bold new chapter in creating the future of style.”
As a child, Mr. Tommy Hilfiger has been obsessed with Formula One™ and has always been fascinated by the speed of the race, the cool uniforms and the iconic race icons. This childhood passion has shaped his brand’s DNA – since the 1990s, he has collaborated with teams to create co-branded collections with legendary race track drivers. Now, with the launch of the APXGP co-branded collection, this tradition takes on a new and bold dimension. Following Damson Idris’ stunning appearance at the Met Gala in May in an APXGP race car, TOMMY HILFIGER continues to infuse F1: Furious with authentic racing spirit and style heritage. The most anticipated movie of the year, the brand is officially the fashion partner of the fictional APXGP team in the film, led by Joshua Pierce (Damson Idris) and Sonny Hayes (Brad Pitt).
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