Steve Madden kicks off a new style as summer beats on.

Steve Madden, a pioneering fashion brand from New York, has set off a brand new trend in this summer, bringing a cool new chapter for the hot summer with fresh and surging youthful vitality and arousing fashionable inspirations and imaginations! Spend the summer with Steve Madden and enjoy the summer with abandon, Never Miss A Beat, Never Miss A Summer!

Ignite Your Passion for Improvisational Dance

THE BODEGA

Summer mornings can’t escape the embrace of the heat. The heat surrounded the quiet tavern, as if nothing had been awakened yet. The girl pushes open the door, her sandals rustling as she walks on the floor, and she removes her sunglasses as if it were the opening of a story, unveiling a whole new chapter of imagination. A vintage melody plays on the radio, and the coffee is slightly heavy at the table. Friends enter, dancing lightly between smiles. Walking out of the store, fresh fruits are piled up in the stalls, and the twilight color and fruity scent intertwine to create the relaxed atmosphere of summer. They walk side by side, easy and comfortable gait, as if the afterglow of last night continued into the morning of the new chapter, the footwear in the wet ground left a unique rhythm. The girls stopped for a moment in front of the fruit stall, full of enthusiasm and tacit understanding between laughter, like an improvised life without limits. The naturalness and ease, just like Steve Madden’s vivid and full of personality color brand impression, turns the summer morning into a soft declaration about self-attitude, vivid and style!

Thick-soled shoes are the absolute protagonist of the moment, woven sandals with the unique summer lazy slack, stylish personality trend accent, for your story add painting extraordinary modern rhythm. Retro sneakers with a touch of rebellious air, with the attitude of spontaneity with the mood improvisation dance. Strappy sandals are full of modeling sense, easily outline the ankle line, showing contemporary women’s self-confidence, elegance and personality of multiple charms.

Enjoy the Afterglow and Control the Beat!

6AM WLAK HOME

At six in the morning, the magic of serenity fills the empty city. The world is waking up and you’re not yet asleep, the afterglow of the night’s party still enveloping itself in a haunting atmosphere. The night is still young and they walk side by side on the city’s bridges, laughter intertwined in the hazy light and breeze. The streets were quiet and the steps were light, each one like a continuation of the joy and enthusiasm of the night before. Although the party has come to an end, the mood is still shining, and the light steps reflect the tacit understanding and ease between each other. The combination of denim, mesh, high heels and sandals showed the young and bold fashion attitude. When the morning light dyes, Steve Madden uses the new season’s design as a pen to outline the silhouette of the city, incorporating the heartbeat of the moment, turning the throbbing of the dawn into a fashionable rhythm between steps.

Like the glimmering steps in the morning sun, the diamond heels seem to put the finishing touches on the story of “6AM Walk Home”. The sparkling diamonds embedded in the upper glitter in the hazy sky light, like the last bright afterglow of the night, carrying an elegant return journey after a good time, exuding feminine charm and confidence between steps. White handbag shape simple but without losing the sense of design, with the same color sandals, for the summer modeling injected a touch of refreshing highlights, interpretation of the American style in the rate and fashionable.

Steve Madden invites you to explore the beauty of summer. Feel the sunshine and smiles, collect every moment of surprise, and present a brand new summer journey. Start your journey now and never miss a summer with Steve Madden!

About Steve Madden

Founded in 1990, the New York-based Steve Madden brand has been a trend-setter in the international footwear industry, taking the world by storm with its subversive chunky-soled shoe designs and revolutionizing fashion with the iconic “Mary Lou” in 1993. The brand’s rebellious gene was established when designer and founder Steve Madden sold his first pair of shoes in the trunk of a truck. The brand has always been based on the core concept of “Fashion For The People”, infusing the spirit of New York rock ‘n’ roll in the 90’s into its designs and interpreting the attitude of sharing fashion with the masses, Steve Madden continues to capture each and every fashionable beat with his keen insight into trends and unique design language. –Never Miss A Beat”.

About Steve Madden Group

Steve Madden is a fashion group specializing in the design, sourcing and marketing of on-trend footwear, accessories and apparel. In addition to its own brands, Steve Madden®, Kurt Geiger London®, Dolce Vita®, Betsey Johnson®, Carvela®, Blondo® and ATM®, the company owns the licensing business for Anne Klein® branded footwear, handbags and other accessories. The Steve Madden Group also designs and sources private label products for a number of retailers. The Group’s wholesale business covers department stores, major retail chains, discount stores, footwear specialty stores, e-commerce platforms, national chains, boutiques and independent stores, and directly operates physical retail stores and e-commerce websites. In addition, the Steve Madden Group licenses certain brands to third parties for the marketing and sale of apparel, accessories and home furnishings products.

About Glamear

Glamear is a China-based international fashion brand management company with extensive experience in luxury womenswear, footwear and accessories brand management and a strong international presence with offices in strategic markets across Greater China, the Americas and Europe, Glamear’s business encompasses direct-to-consumer omni-channel Glamear’s business encompasses direct-to-consumer omni-channel retailing and a global network of wholesalers and strategic partners, working with nearly 400 international partners around the world to meet the needs of multiple markets through a flexible business model.

Glamear has entered into a strategic partnership with Steve Madden, a world-renowned fashion group, to set up a joint venture company in China, which is responsible for the strategic layout and operational management of the group’s two brands, Steve Madden and Dolce Vita, in the Chinese market. With efficient supply chain and digital operation, Glamear provides seamless fashion solutions for partners and consumers. In the future, we will continue to deepen our global strategy and lead the fashion industry in innovation and development.