The world-renowned sports brand PUMA has once again teamed up with the renowned London design brand and department store Liberty to launch a new co-branded collection, which conveys the legendary history of both brands through bold and exuberant floral prints, and infuses streetwear with an innovative and stylish glamour.
The PUMA x Liberty collection celebrates the spirit of the 1960s with Liberty’s iconic floral motifs, conveying the brand’s philosophy of freedom of expression while paying homage to the renowned florists of London’s Hackney and Chelsea neighborhoods and the magnificent bouquets they produce. The collaboration creates a unique combination of floral motifs and embroidery, creating an elegant and unique texture that empowers trend-setters to explore the many facets of fashion.
The new PUMA x Liberty collection includes a wide range of apparel and footwear for adults and children. The collection includes a vibrant woven jacket and matching pants, as well as wide-legged pants and short hoodies with floral prints. The long term collaboration not only combines Liberty’s DNA of beautiful floral prints with PUMA’s distinctive athletic silhouettes, but also creates a series of exclusive and fun prints that are creatively applied to a wide range of items.
Teveris Nitro LIBERTY and Slipstream LIBERTY
The PUMA x Liberty shoes are based on PUMA’s classic Teveris Nitro and Slipstream footwear, with Liberty’s exotic signature floral patterns and highly saturated color palette, adding a touch of color to the series.
In addition, the ad campaign for the co-branded collection is set in a traditional London flower store, where the new PUMA x Liberty co-branded collection is displayed in a vibrant scene surrounded by flowers, presenting a sea of flowers in full bloom in a vivid language of the camera.
The new PUMA x Liberty co-branded collection will be available from May 5, 2023 onwards at PUMA’s official website cn.puma.com, PUMA’s official flagship store on Tmall and selected retailers, or enter “PUMA Official Mall” in the WeChat search box to enter the app to shop; register for the “PUMA Member Center” app on WeChat. Register for the official WeChat app “PUMA Member Center” to unlock multiple member benefits!