Nike 24.7 Apparel Collection: Creating a New Benchmark for Comfort and Sporty Style

-The new Nike 24.7 apparel collection incorporates Nike’s new technical fabrics, setting a new benchmark for comfort and quality athletic style.

-Designed with the athlete in mind, the new Nike 24.7 apparel collection is a functional men’s and women’s collection that blends life and sport. Its non-intrusive design provides superior comfort while combining all-weather performance, style and utility.

-The Nike 24.7 collection will be available from January 25, 2025 on Nike online and in select stores.

From sport to life, from idea to action, from everyday hustle to everyday comfort. Nike is committed to empowering athletes who bring focus and passion to everything they do, providing them with all-weather apparel that helps them stay at their best.

This philosophy is reflected in the new Nike 24.7 apparel collection, which is designed to support the athlete’s all-around lifestyle and redefine athletic style with high-quality and stylish looks.

Designed with the athlete in mind, it is a functional men’s and women’s apparel collection that blends life and sport. Its non-intrusive design provides superior comfort while combining all-weather performance, style and practicality.

“Nike Training has always been committed to helping all athletes get better in sport and in life,” said Jaclyn Safley, Nike’s Global General Manager, Women’s Training. “The Nike 24.7 Collection embodies this commitment through an innovative concept that utilizes high-performance materials for all-day comfort and incorporates a minimalist fit that provides the perfect fit for every body and every movement.”

The Nike 24.7 collection introduces two new technical fabrics that combine the brand’s leading Dri-FIT technology to set a new standard of comfort for sophisticated athletic style.

Ultra Soft — spacer-knit fabric with four-way stretch for ultra softness and textured comfort for every day. The fabric is used in the Nike 24.7 collection in men’s and women’s half-zip and crew neck tops, as well as in the women’s jogging pants and men’s pants.

Boundless Stretch — A refined, four-way stretch fabric that creates an unrestricted feel and a distinctly shapely texture. The fabric is used in the Nike 24.7 collection for the women’s pleated bustier, wide-leg pants and woven shirt, as well as the men’s casual pants and five-pocket pants.

“The first thing that struck me about the Nike 24.7 is that it’s very sporty, like something I would normally wear, and it has a great texture. The pants are thin and light, very breathable, and the clothes are soft and flexible, so I won’t be restricted in my movements, so it’s something I’ll be wearing a lot.” –Qinwen Zheng,Tennis player Qinwen Zheng

“As an athlete, I want to wear clothing that makes me feel confident, comfortable and strong – on and off the field, what I wear is more than just clothing, it represents an attitude, shows my personality and has a direct impact on my performance. ” “The Nike 24.7 collection has really raised my expectations. The fabrics are soft and luxurious, and the design is understated and sophisticated. These have become my new favorite pieces, combining performance and style with a natural and relaxed appeal.”

–Dina Asher-Smith, sprinter

The collection pays homage to Nike’s rich athletic heritage with design details that incorporate iconic elements of the brand, including a hanging loop inspired by the locker room scene of drying gear, and a heat-pressed label inside that features the brand’s signature orange stripe.

The color-coordinated branding allows athletes to easily accessorize with the Nike 24.7 collection, creating a simple and fluid athletic aesthetic. Women’s products are available in Western (2XS – 2XL) and Asian (XS – 2XL) sizes, while men’s pants are available in both slim and standard fits in digital sizes to help all athletes find their best fit.

The Nike 24.7 Collection will be available from January 25, 2025 on Nike’s official online channel and in select offline stores.