“This junction of sea and sand is like the shimmering diamonds of an evening gown.” -Pier Vittorio Tondelli, Italian writer
MAX&Co. collaborates with “CiaoDiscoteca Italiana”, an Italian avant-garde art group, to launch the &Co.LLABORATION collaborative design collection – MAGICO ADRIATICO (Wonderful Beach). This is a fantasy journey full of nostalgia and contemporary expression, and also a fashion party shuttling between memories and the present.
MAX&Co. &Co.LLABORATION Collaboration Design Collection – MAGICO ADRIATICO
MAX&Co.’s new collaborative design collection is inspired by the Italian seaside holidays of the 1970s and 80s, bringing back the energy and attitude of fond travel memories. When the spirit of hedonism meets the gene of adventure, the warm sea breeze of the Adriatic coast wraps around the dance floor and immortalizes the days and nights of youth.
MAX&Co. &Co.LLABORATION Collaboration Design Collection – MAGICO ADRIATICO
As night falls, the magic begins again.
The Lurex sequined mini-dress in rippled sea sand reflects the light of the waves, while the satin halter dress in magenta flows with the stars as you dance. The collection breaks gender boundaries and imagines a vibrant scene of boys and girls swapping closets and sharing memories on the dance floor.
MAX&Co. &Co.LLABORATION Collaboration Design Collection – MAGICO ADRIATICO
About MAX&Co.
MAX&Co. was founded in Italy in 1986. MAX&Co. was founded in Italy in 1986, with the aim of pursuing the true self and showing style with a smile. With its innovative design and passion for color, the brand shows unconventional fashion concepts. With a diverse range of pieces and easy mix-and-match design elements, MAX&Co. is part of the Max Mara Fashion Group and is sold in more than 400 boutiques and online stores worldwide.
About Ciao Discoteca Italiana
CiaoDiscoteca Italiana is a pioneering art collective founded in 2017 in Turin, Italy. Drawing stylistic elements from the fields of design, art and songwriting for inspiration, they reinvent the sound and visual picture of Italian culture and reconstruct forms of dialog between the past, pop culture and the present.