MACKAGE Partners with Tennis Champion Donna Vekic in ‘Protect Your Craft’ Concept Campaign Chapter 2

Continuing the theme of “Protect Your Craft”, Canadian luxury brand MACKAGE officially released a new concept film on May 22nd. This time, the brand invited the world’s top tennis player Donna Vekić to appear in the film, which was shot in Miami, paying tribute to MACKAGE’s philosophy of relentless pursuit of excellence in craftsmanship.

Famous tennis player Donna Vekić wears MACKAGE 3-in-1 multi-functional waistcoat PRISCILLA

After the success of its first collaboration with soccer player Joško Gvardiol, “Skills First”, MACKAGE is now focusing on the world of professional tennis. Tennis player Donna Vekic is known for her precision and tenacity, both on the court and off the court, and is a perfect fit for the MACKAGE brand.

Famous tennis player Donna Vekić wearing MACKAGE women’s deconstructed trench coat DEVORAH.

Donna Vekić says: “Success is all about guarding the things that are most precious to you – love, faith, and the courage to never give up in the face of adversity. This is where the MACKAGE brand philosophy resonates with my spirit.”

Famous tennis player Donna Vekić wears MACKAGE Women’s Waisted Neckline Trench Coat KERYN

In this concept shoot, Vekic is wearing the MACKAGE Spring/Summer 2025 collection. The collection continues the brand’s tradition of high-performance protection and modern design style, combining the precise aesthetics of athletics with the craftsmanship of high-end apparel. Based on the core concept of “no seasonal wear”, the collection features 3-in-1 multifunctional items that can be converted to meet the needs of changing weather conditions. The High Performance Rain Jacket is particularly noteworthy, featuring a lightweight ripstop fabric with a waterproof membrane, full seam sealing and waterproof zippers, while some of the designs incorporate a breathable mesh lining and specialized waterproof coatings to ensure that the wearer enjoys all-around protection while moving around without restriction.

Famous tennis player Donna Vekić wearing MACKAGE Women’s Long Deconstructed Trench Coat MAKAYLA

Tanya Golesic, CEO of MACKAGE, said, “The self-discipline, perseverance and dedication to excellence that ‘Skill First’ promotes is not only at the heart of the MACKAGE brand, but has also been perfectly reflected in Donna’s illustrious career. She perfectly embodies the spirit of this season’s conceptual campaign. We are deeply honored to work with her as we embark on a new chapter in the development of the brand.”

Profile of Donna Vekic

Croatian tennis star Donna Vekic (born June 28, 1996 in Osijek) is currently ranked 17th in the world (as of January 27, 2025) and has won four WTA singles trophies in her career, as well as being a quarter-finalist at Wimbledon in 2024 and runner-up in singles at the Paris Olympics.

About MACKAGE

Inspired by his brother’s work in the leather goods industry, Creative Director Eran Elfassy founded MACKAGE in 1999 as a high-end Canadian luxury ready-to-wear brand, with the aim of creating a “four-season modern closet” that breaks away from the traditional notion of outerwear and creates an exquisite balance of fashion and functionality. MACKAGE’s collections are crafted from the world’s finest leathers, downs and wools, and feature the finest fit and detailing to emphasize the brand’s commitment to craftsmanship, aesthetics and performance. MACKAGE also continues to look for best practices and initiatives in corporate sustainability and ethics. With a brand philosophy of excellence, MACKAGE has become one of the world’s most acclaimed high-end luxury ready-to-wear brands. To date, MACKAGE is available through offline stores, official website www.MACKAGE.com.

MACKAGE, specializing in creating a modern luxury closet for all seasons, shares a joyful life every day.