February 25, 2025 – Sporting lifestyle brand lululemon has officially announced the addition of seven-time Formula One World Champion Lewis Hamilton to its lineup of ambassadors.
lululemon will continue to meet his diverse needs in professional training, sports recovery and daily life through superior products, and develop more in-depth cooperation with him in future product design innovation and global projects.
Lewis Hamilton Becomes lululemon Brand Ambassador
“lululemon’s products are both quality and stylish and fit my training needs perfectly.” Hamilton shared, “I am very excited to partner with lululemon to promote the concept of overall well-being and encourage everyone in the community to be a better version of themselves.”
Lewis Hamilton is arguably one of the most prestigious drivers in Formula One history, holding the record for the most Grand Prix victories, the most podiums and pole positions, and has been crowned World Champion seven times. In addition to his racing excellence, Hamilton is also known as a global fashion leader for his pioneering style and unique charisma. Off the track, he is active in a number of social causes and is committed to promoting diversity, fairness and inclusion in motorsport and beyond.
Lewis Hamilton, one of the most prestigious drivers in Formula One history
We are thrilled to welcome Hamilton to the lululemon ambassador lineup,” said Nikki Neuburger, lululemon’s Chief Brand and Product Marketing Officer. Hamilton is a groundbreaker in every field, and his relentless pursuit of positive sports and social causes is a great fit with our brand philosophy. We look forward to working with him to innovate, inspire people’s potential and bring positive change to society.”
As a brand ambassador, Hamilton will work closely with lululemon’s R&D and innovation team and product design team to participate in the development of future products, providing insights and feedback for the training and everyday out-of-shape collections. In addition, the lululemon Center for Social Impact will link with Mission 44, a foundation founded by Hamilton, to combine experience in sports and mental health to help develop the younger generation through education, employment and empowerment.
Wearing lululemon’s latest men’s training products, including the classic Metal Vent Tech collection, Hamilton’s “No Holding Back” global advertising campaign shows the world what it takes to be a champion.
Lewis Hamilton Interprets lululemon Men’s Training Products
The addition of Hamilton further strengthens the lululemon ambassador line-up. Currently, the lululemon ambassador team includes PGA golfers Minwoo Lee and Max Homa, ATP professional tennis player Frances Tiafoe, WTA professional tennis player Leylah Fernandez, NFL wide receiver DK Metcalf, NBA player Jordan Clarkson and NHL player Connor Bedard and many other outstanding athletes. Connor Bedard and many other outstanding athletes.