LACOSTE’s new L003 NEO SHOT sneaker collection is officially launched!

LACOSTE strives to lead the trend culture and create sharp forms. The new L003 NEO SHOT collection features bold and innovative designs that are elegant and inspire confidence and creativity.

Playing a key role in reinforcing LACOSTE’s fusion of fashion, sport and culture, the L003 footwear collection began as a show concept and has evolved and expanded, and continues to reinvent sport in new forms that push boundaries.

Visual Blockbuster – A Poetic Creation

LACOSTE is proud to present the new L003 NEO SHOT collection with a unique campaign featuring Nicolas Huchard and dancer Liu Xiaoyi. The campaign visually combines the power and rhythm of dance, highlighting the combination of this series of sneakers with a dynamic, energetic and bold attitude, conveying vigorous confidence and strength.

Nicolas Huchard is a groundbreaking choreographer and movement director who has worked with contemporary music legends such as Lady Gaga and Madonna. For LACOSTE and the L003 NEO SHOT collection, he created an immersive campaign of light and movement. He is paired with model, dancer and artist Liu Xiaoyi, and together they interpret the dynamic appeal of the sneaker collection to create a poetic vision.

The centerpiece of the visual campaign is a revolving stage made from red clay tennis courts, paying homage to the classic aesthetics of the sport, the L003 NEO SHOT collection connects people to infinite possibilities, with a simple and sophisticated design that empowers the wearer with confidence, a sharp style and an assertive attitude, with a bold and avant-garde message: break through the darkness into the light of the moment in every moment full of potential.

Nicolas Huchard says, “Dance is about freedom and self-expression, and the L003 NEO SHOT collection captures this essence with a bold and spontaneous design that is both technical and stylized. It balances functionality and style, making it an iconic fashion item. Whether it’s for formal occasions or casual wear, it fits your rhythm.”

L003 NEO SHOT Collection – A Symbol of Confidence and Strength

The L003 NEO SHOT collection is a bold fusion of high fashion creativity and sports equipment innovation, reinventing the design language of sneakers in an avant-garde form.LACOSTE’s crocodile logo is not only a symbol of the brand, but also a distinctive spirit that represents self-confidence and forward movement. Featuring a breathable lightweight mesh upper with a suede toe, eye-catching PU leather and synthetic overlays, and TPU crocodile logo, the sneaker is finished off with an EVA midsole and thick textured rubber outsole for grip, stability and cushioning, while a decorative heel pull tab echoes the iconic design of the L003 collection. The collection is available in a wide range of colorways, with distinctive color blocking designed to accentuate self-expression, and the Spring/Summer 2025 collection features hot green, elegant grey, and shadow black. In addition, among the eight colorways of the shoes in the collection, colors such as dusty pink and sail grey are available to convey a contemporary aesthetic.

The L003 NEO SHOT collection is now available in LACOSTE’s official online and offline channels.

LACOSTE Light Club — L003 NEO SHOT Launch Event Message

LACOSTE will celebrate the launch of the L003 NEO SHOT collection with an offline event in Paris from February 28th to March 1st – a celebration of creativity, culture and movement that invites the public to explore the transformative power of light and showcases LACOSTE’s artistic energy and spirit of cultural exchange. Called the LACOSTE Light Club, the event pays homage to the L003 NEO SHOT collection’s vision of light and will take place at Lafayette Anticipations, an iconic art institution in the Marais district of Paris. The event will take place at the iconic Lafayette Anticipations in the Marais district of Paris, and will delve deeper into a journey of self-discovery through a series of immersive artworks and experiences that demonstrate the powerful transformation from darkness to light. The event will feature a special edition colorway of the L003 NEO SHOT collection. There will also be a sneaker customization area, bookstore, creative workshops and art performances. Participating artists and creators include Clara Daguin, Canyaon, Jules Gorget, Olivier Ratsi and Tundra.