On the eve of the unveiling of the French Open, LACOSTE officially unveils its 2025 and Roland-Garros co-branded collection. Known for its crocodile logo, the French premium sports fashion brand has always embraced its sporting DNA and natural elegance, interpreting the symbiosis of performance and style both on and off the court with a new design.
A formula for elegance in the arena
TEAM LACOSTE members Novak Djokovic, Daniil Medvedev, Grigor Dimitrov, Arthur Fils and Ugo Humbert, will be The French Open will be played in the bright colors of the crocodile. The collection is designed to incorporate the classic color codes of the French Open: the polo shirt’s ball impact print and full-width gradient polka dot print allude to the history of the tournament, while the three-dimensional weave of the technical fabrics and the cinched waist strike a delicate balance between sporty functionality and modern silhouettes.
A poetic expression of feminine power
New brand ambassador Chloé Paquet will interpret LACOSTE’s feminine aesthetics in a revolutionary way – the iconic pleated skirt paired with a sleeveless athletic top, a three-dimensional silhouette that retains the brand’s classic tennis DNA while giving athletes all-day freedom through high-stretch fabrics and an asymmetrical hemline. The three-dimensional silhouette retains the brand’s classic tennis DNA while giving athletes all-day freedom of movement through high-stretch fabrics and an asymmetrical hem. Each pleat is a duet of power and elegance.
The guardian of elegance and order
Tournament officials, linesmen and caddies will also be wearing specially tailored LACOSTE apparel – sharp-cut functional LACOSTE polo shirts with pearlized mother-of-pearl buttons and pants with invisible elastic side seams, which will ensure that every moment of law enforcement will be carried out with grace while adhering to the traditional rituals of tennis.
When the crocodile badge sweeps through the dappled light of the red clay court, LACOSTE deconstructs the spirit of competition in the context of fashion: weaving poetry with technology is the French romance engraved in the fibers, and it is also the never-ending dialogue between elegant gestures and peak performance. TMall, Tmall Flagship Store, Jingdong Flagship Store, Xiaohongshu Flagship Store and other online stores, welcome to shop.