At the beginning of the Year in 2025, FILA joins hands with surreal hand-drawn conceptual artist Joshua Vides to recreate the FILA FUSION historical functional shoes in a second dimension drawing style, and launches the opening work of the FILA & Joshua Vides design collaboration series – FILA & Joshua Vides Collaboration Mountain Shoes. Joshua Vides’ collaboration series – FILA&Joshua Vides Collaboration Range Shoes, with outdoor functional aesthetics colliding with black and white 2D comic book style, bringing a unique and ground-breaking visual experience to the trend art lovers.
FILA&Joshua Vides Collaboration Mountain Shoes
The newly launched FILA & Joshua Vides design cooperation series, through the second dimension style to create a series of co-branded shoes, apparel and accessories products, 3D to 2D artistic approach to present the concept of “from reality to the idea”, aiming to express the “break the dimension” lifestyle and trend attitude. The concept of “Reality to Idea” is presented in 3D to 2D art, aiming to express the lifestyle and attitude of “breaking the sub-dimension”. “Reality to Idea” is Joshua Vides’ signature creative concept. As an illustrator and visual artist from Los Angeles, USA, Joshua Vides is known for his surreal hand-drawn concept of 2D art, which uses only simple black and white lines to give everything a strong visual impact of manga style, as if leading us into the secondary world. He is known for his surreal hand-drawn concept of 2D art. As a senior “player” in the field of visual art, Joshua Vides has been favored by brands many times, and has cooperated with many internationally renowned sports, fashion, and automotive brands, bringing new creativity and vitality to various fields.
Illustrator and visual artist Joshua Vides
The FILA & Joshua Vides collaborative mountain shoe is inspired by mountains and hills, blending outdoor functional aesthetics with urban trends: the upper features a layered chain lace-up structure, representing the chain structure of outdoor climbing, with buckles and webbing, which enhances wraparound properties and is highly recognizable. In addition, the upper features Joshua Vides’ iconic black and white marker pen style secondary graffiti, giving the mountain shoe a strong visual impact. Inspired by mountain ranges, the sole is a clever blend of cascading mountain lines, realizing the effect of heightening the sole; the midsole is made of FILA PIUMAX Light Comfort Technology, which is lightweight, comfortable and elastic; the powerful midsole bites the flower and the rubber outsole design details, which can satisfy the functional needs of light outdoor sports. The heel is embellished with an exclusive co-branded logo design by artist Joshua Vides.
FILA&Joshua Vides cooperation mountain range shoes detail picture
Starting from February 21st, FILA&Joshua Vides Collaboration Mountain Shoes will be on sale in FILA official WeChat mini program and designated offline official flagship stores in limited quantities, with the first price of RMB 980 yuan. In addition, the FILA & Joshua Vides collaboration series of hoodies, T-shirts and caps will also be launched at the same time, so please pay attention to FILA FUSION official WeChat public number to get the detailed release information. With the mountain range shoes as the key to open the door to break the sub-dimensional co-branding, in the future, FILA and Joshua Vides will continue to work together, and continue to launch a richer range of co-branded design products, to shape the style of art co-creation of sports trends, and to break through the boundaries of the art of sports with a pioneering attitude.