“A Burberry love story that unfolds vividly from a cinematic perspective. It’s full of humor and optimism and, of course, the unique charm of the fickle British weather.”
— Daniel Lee, Chief Creative Director, Burberry
©Burberry
Burberry is proud to present a new advertising campaign featuring seven creative short films that pay homage to classic romantic comedies of the nineties and millennium, focusing on everyday romantic moments for Londoners.
©Burberry
©Burberry
In this urban fairy tale of love, first-tier celebrities performed heartwarming familiar plots and playful dialogues, intertwining the romantic chapters of love, life and drizzle. Brand spokesperson Chen Kun, Oscar-winning actress Kate Winslet, brand ambassador Sun Xiqiu, Liu Wen, Aimee Lou Wood, Jodie Turner-Smith, Micheal Ward, Nicholas Hoult, Richard E. Grant, David Gandy, Naomi Campbell performed. Campbell. A Burberry knight in shining armor was a special guest.
The Trench Coat, with its centuries-old heritage and innovative craftsmanship, has seen every moment through thick and thin. The collection and the new season Trench Coat were unveiled to showcase Burberry’s innovative ideas and climate-proof craftsmanship, while the Summer 2025 collection focused on the brand’s iconic silhouettes, combining the brand’s classic elements with British creativity and ingenuity, to give them a fresh new expression.
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“The campaign for our Summer 2025 collection is a salute to the brand’s original vision – to create clothing that can withstand the elements. It showcases Burberry’s innovation and craftsmanship as the ultimate in trench coats and raincoats.”
-Joshua Schulman, CEO, Burberry
The campaign is accompanied by a full range of experiences including window displays and interactive in-store installations that celebrate the history and innovation of the iconic Trench coat.
Window displays and in-store installations
Inspired by the brand’s Summer 2025 collection, the window display captures the joy of summer in London.
©Burberry
Wisteria clusters and light florals decorate the store space, vividly recreating the romantic scene of London’s summer flowers and arches. The grey and white walls echo the timelessness of London’s historic architecture and reflect the colors and textures of the new season’s collections, creating an immersive aesthetic experience.
©Burberry
Staple Styles
In 1879, Thomas Burberry invented the gabardine fabric, a lightweight, breathable and protective fabric for all seasons that has become a classic of the British wardrobe. Lightweight, breathable and protective, the fabric is perfect for all seasons and has become a classic of the British closet.
©Burberry
The Heritage Trench Coat and Lightweight Coat continue the tradition of weather protection, woven in the brand’s Keighley, Yorkshire workshop from gabardine fabrics and lined with signature Burberry check cotton. The Castleford version of the Trench Trench Coat is a reinterpretation of the collection, with lightweight gabardine fabrics and a partially lined design for a more summery look.
©Burberry
The brand’s iconic designs inspire new silhouettes for the season, with the Trench trench coat reinvented in a minimalist take on cotton jackets, flowing silk dresses, and Burberry plaid belted shirts. The collection is light and vibrant, with classic styles colliding with shorter silhouettes and draped designs, embellished with cut-outs and zipper detailing for a summer of versatility. The lightweight jackets continue the brand’s tradition of fabric innovation. The Prince of Wales check is interpreted in triple-jointed wool or a blend of Burberry check and silk viscose fiber.