Unobtrusive luxury chic – for an aura of sparkle and joy!
ANTEPRIMA releases its Spring/Summer 2025 WIREBAG “Summer Dream in Color” project, featuring KIM CHAEWON, a member of the internationally renowned K-pop group LE SSERAFIM. The project celebrates the joy of self-expression, combining energy with playful elegance, and is perfectly embellished with ANTEPRIMA’s signature WIREBAG.
Embracing the spirit of joyful self-expression and injecting a sense of playful elegance and vitality, ANTEPRIMA WIREBAG evokes the lightness and charm of the season with a fresh color palette and a reinterpretation of summery elements.
KIM CHAEWON’s glamorous and modern advertising photos reflect the effortless elegance of the ANTEPRIMA woman. As the leader of the group, her natural charisma and her versatility perfectly reflect the brand’s vision of classic elegance combined with modern style.
Each photo in the campaign highlights WIREBAG’s versatility in fashion, emphasizing its role as a must-have accessory for today’s stylish, independent woman. The brand’s unique personality and modern elegance is emphasized through a clever blend of fashion, creativity and art.
KIM CHAEWON takes the lead in interpreting its unique cuteness with the classic teardrop shaped WIREBAG. The series has nearly one hundred shades of glittering vitality to add eye-catching embellishments to the outfits, and the simple design together with the handbag charms give a different sense of playfulness to the WIREBAG.
Another popular TWIST WIREBAG, perfectly interpreted by KIM CHAEWON, will be launched in June in China with a total of 11 colorways of the TWIST WIREBAG mini-size series, which brings unlimited possibilities for summer wear, and its distinctive and dazzling flashing colors have become a favorite summer fashion treasure for girls. Whether you’re on a city break or a beach vacation, a TWIST WIREBAG with a sense of design can instantly bring highlights to your overall look.
With the rise of Y3K’s futuristic style, ANTEPRIMA WIREBAG’s classic shimmering silver and gold colors have become a hot item, and TWIST WIREBAG’s irregular and playful twisted bag shape has created a hot topic of discussion. The design is full of bold and avant-garde streamlined silhouettes, creating a visual playfulness and balance. Ideal for everyday wear, but also lightweight and collapsible, the TWIST WIREBAG is available in three sizes in shades of silver, gold, and pink-purple, and is an expression of simplicity and individuality.
Launched globally on May 19th, the campaign combines music and fashion. With the charm of ANTEPRIMA and the energy of LE SSERAFIM’s KIM CHAEWON, the campaign invites the global audience to experience a vibrant and joyful summer celebration.