This is a boutique that combines innovation and modernity. It blends vintage design with Californian elements and complements Oliver Peoples’ overall design aesthetic. This style is particularly evident in the product displays. Each frame has its own “spherical” display space. These customized display spaces create a unique, gallery-like shopping experience. Each pair of glasses in the spherical space is dynamic and eye-catching, and as a whole, they fit together perfectly. The design of the boutique also incorporates bamboo, a subtle and elegant tribute to Chinese culture. Bamboo symbolizes excellence in craftsmanship and high moral character, which is in line with Oliver Peoples’ commitment to craftsmanship and classic style.
“We are very excited to open our first boutique in Shanghai. This store combines the Oliver Peoples aesthetic with the city. It balances modern design with traditional elements. It is the ideal space where excellence in eyewear boutique and eye care services complement each other.” –Rocco Basilico, Oliver Peoples CEO and EssilorLuxottica Chief Wearables Officer EssilorLuxottica Chief Wearable Technology Leader.
Born in the heart of Hollywood, Oliver Peoples was designed to complement the golden hour of Los Angeles. The brand has been known to draw inspiration from Hollywood culture for decades, and in turn, Oliver Peoples has become a favorite among Hollywood personalities, whether they’re celebrities in front of the camera, crew members behind the screen, or writers working on their projects, thanks to its unique design style and vintage aesthetic. Some even claim that the “O” in the word “Hollywood” originated from Oliver Peoples.
Notably, the world-famous Hollywood sign is the centerpiece of Oliver Peoples’ Spring 2023 campaign. In a purely cinematic style, a stylish actor rises from the famous sign with an “O”. The Hollywood sign has stood since 1923 and was lovingly restored in 1978. Today, it is a totem of the movie industry and Los Angeles culture.
Oliver Peoples strives to be the world’s most prestigious and culturally distinctive eyewear brand.Handcrafted from the finest materials and known for its distinctive and low-visibility logo, Oliver Peoples is a respected brand that has had a lasting impact on industry innovation.
As part of the celebration of the new store’s opening, the boutique will feature a dedicated craftsmanship area highlighting the craftsmanship of Oliver Peoples products and the materials and tools used to make them, allowing customers to learn about the finest materials and processes.
Just as the California sunshine has influenced the Oliver Peoples brand world, California, nicknamed the “Golden State,” has continued to influence the brand’s image with its music. The boutique’s music selection is one of the highlights, emphasizing the brand’s retro culture and lifestyle.
Oliver Peoples will showcase a large selection of sunglasses and optics, including the current latest Spring/Summer 2023 collection. In addition, co-branded products with Italian fashion house Brunello Cucinelli will also be available in-store, as well as their special horn collection of eyewear, which is unique in that each frame is made from ethically sourced, natural horn, with one-of-a-kind patterns and colors that not only contribute to the classic quality of the product, but also incorporate the concept of sustainability and eco-friendliness. Oliver Peoples care kits and leather cases will also be available in-store.
Gregory Peck
EDUARDO
RORKE
Professional BrightVision eyecare specialists will also be on hand to provide convenient and comprehensive one-stop vision solutions. A wide range of quality lenses will be available to ensure the best vision care for every customer.