With French Style LACOSTE Little Crocodile Tennis Bureau calls for you to play!

The elegance and style of tennis, as well as the rich culture and spirit behind the sport, inspire everyone. In the midst of the TENNISCORE (Tennis in the City) craze, LACOSTE is partnering with Roland Garros to open a Red Clay Tennis Bureau at the National Tennis Center. Through this event, LACOSTE hopes to create a new perspective that evokes the legacy of tennis and the fusion of Chinese and French characteristics in the expression of the sport.

In 1927, the Four Musketeers, including René Lacoste and his teammates, won the Davis Cup for the first time, defeating the United States. The following year, France hosted the Davis Cup with the inauguration of the Roland Garros Stadium, where René LACOSTE, the brand’s founder and a tennis legend, made his mark by winning the French Open at Roland Garros in 1929, and where the French Open was held from May 24th to June 8th, 2025. LACOSTE brings the unique experience of the French Open to China and hopes to pay tribute to the brand’s tennis tradition and innovative lifestyle through this form, by digging deep into the French lifestyle and sports culture, in a creative way, not only to expand the brand’s connection with Chinese tennis enthusiasts, but also to further realize the brand’s unique vision of emphasizing both fashion and sports.

Elegant Partnership Connecting Tennis Culture

LACOSTE brings the charm of Roland Garros to the National Tennis Center. When the eyes of the world gather in Beijing, this moment not only belongs to sports and fashion, but also belongs to the passionate revelry of early summer. Tennis culture is presented in different ways all over the world, but the core of French tennis culture is to present elegance wherever you are, to remain tough in sports and life, to show style on and off the court, and to find artistic and personalized expression in countless moments. It is also a witness to the broader development of the fashion world, with a more playful and fashionable French attitude to life. This event is a celebration and localization of French elegance and of the longstanding partnership between LACOSTE and the tournament.

French Open Ambiance Plus! Meet Crocodile Tennis

In order to present a more interesting way of expression, before the start of the event, LACOSTE took the lead in the Little Red Book platform on-line “Life is more than ACE” and “Little Crocodile Tennis Bureau” two interactive topics and related pages, from the tennis jingoism to the attitude of life, from on-court competition to off-court fashion, and attracted many fashion KOLs and tennis enthusiasts to come to the card. From tennis jingles to life attitudes, from on-court competition to off-court fashion, it has set off a strong “urban tennis fever” trend on the Xiaohongshu platform, and attracted many fashion KOLs and tennis fans to visit the site. At the same time, LACOSTE hand in hand with “Nylon” media and Beijing 8 colleges and universities tennis associations jointly organized the Beijing University Tennis League, aiming to call the attention and participation of more young tennis enthusiasts, and on the court the associations showed their tough and energetic sportsmanship, which is the embodiment of the brand’s sports tradition.

Starting from May 24th, LACOSTE opened a colorful offline experience in Beijing – National Tennis Center. LACOSTE’s first limited-time LE CAFÉ LACOSTE, where the brand shares classic French hospitality and culinary experiences; the first limited-time LACOSTE Tennis Flash Shop, where you can try on and buy French Open seasonal limited edition and tennis-related apparel; and the first limited-time LACOSTE X ROLAND GARROS exhibition, inspired by the vibrant atmosphere and elegance of the French Open. Inspired by the vibrant atmosphere and elegance of the French Open, this immersive space combines LACOSTE’s signature style with the tournament’s storied history; and the first customized Panama Hat station: Panama hats have long been a must-have for fashion-conscious French Open spectators, adding a touch of elegance to casual outfits on the courts in the summer. At the LACOSTE event, it was a fashionable and practical customized gift for everyone to take away; during the French Open, the event site also featured an extra-large lawn viewing area to synchronize with the tournament, cozy lounge chairs for watching the tournament and special Chinese folding fans for the event, which further energized the atmosphere of watching the tournament; in the venue filled with a sense of relaxation in French casualness, people will notice that there are cyclists everywhere, and guests can choose to explore the tennis tour by bicycle. Guests can choose to bike around the tennis center, thus experiencing the unique leisurely pace of French life, but also add new vitality to this venue; and step into the red clay court of the National Tennis Network, the red clay from France underfoot creates the original Roland Garros hitting experience, in the background of the red clay to create a LE CLUB LACOSTE X ROLAND GARROS excellent photographic opportunities, after each set of After each set, you can mop up the court with a special mesh screen, brush the ball line, water the red clay, and other maintenance work, which is also full of experience. Whether you ask your coach to teach you how to play on red clay, or call your friends to play a match, it’s the best sports experience in early summer!

Red Clay Unveiling Ceremony

On May 29th, Mr. Gu Minghai, CEO of LACOSTE Greater China, and Mr. Li Xuhua, General Manager of Beijing China Open Sports Promotion Co., Ltd. were the guests of honor to unveil the red clay hourglass, which was filled with red clay from the French Open and signaled the beginning of the countdown to the end of the French Open final. The hourglass filled with red clay from the French Open, once unveiled, signaled the start of the countdown, marking the time left until the end of the French Open final.

The unveiling ceremony was a star-studded affair, with actor and singer Zhang Xincheng, actress and singer Yan An, singer and actress Prince Yi, Gen1es Ouyang Di Di, actress Tailor, and tennis player Dong Bohua witnessing the unveiling of the Red Clay, who, as tennis enthusiasts, were also able to easily appreciate the French lifestyle advocated by LACOSTE.

The presentation of the Little Crocodile Tennis Bureau campaign seeks to break through the concepts of time, space and geography to start a dialog between sports and fashion, and with the brand’s signature elegance, the art and style inherent in the game of tennis is brought to life. The brand explores a lifestyle that is a fusion of French and Chinese flavors, which comes to life at the time of the Roland Garros tournament, not only tied to the core charms of Paris, but now intertwined with the historical and energetic vibe of Beijing. Fierce athleticism and elegant French lifestyle are simultaneously played out here, with creativity connecting community and love.

About LACOSTE

Since the birth of the first polo shirt in 1933, LACOSTE has always conveyed the values of relaxed elegance through its authentic tennis heritage. As a global high-end sportswear brand, LACOSTE’s full range of products covers men’s, women’s and children’s apparel, including clothing, leather goods, perfume, footwear, eyewear, loungewear, watches and underwear, with high quality products to fully demonstrate the brand’s unique symbol of the French attitude to life, giving a diversified way of self-expression. Since its inception, the crocodile brand symbol has become more and more distinctive in the evolution of generations, and has become a classic symbol of fashion assembly.

LACOSTE clothing not only breaks the boundaries of national boundaries, generations and circles, but is also endowed with an emotional connection, and is regarded as a fashion icon, representing the French high-level sports fashion style and French artisanal techniques, and constantly optimizing itself in order to be able to explore sustainable development for the future of the planet and human beings. Through its successive Artistic Directors, LACOSTE has reinvented contemporary fashion. Today, under the leadership of PELAGIA KOLOTOUROS, the new Creative Design Director, the brand has entered a new chapter.

LACOSTE’s French elegance has been widely recognized and has never faded. It is a brand that not only brings alligators together with its powerful appeal, but also respects all cultures and differences. Part of MF BRAND, an international group with 10,000 employees, LACOSTE is present in 98 countries, with 1,100 offline stores and 32 online stores.

About the French Open

The French Open is a major event not to be missed by sports fans and the general public. Organized by the French Tennis Federation, the French Open is the only Grand Slam tournament played on red clay, one of the oldest and most elegant playing surfaces in the history of tennis.